How Predictive Analytics Benefits the Process of Talent Management?

When it comes to leveraging the power of big data to simplify different processes, it is often seen that Human Resources (HR) department of an organization is the one to lag behind the most. The Recruitment wing of the HR specifically tends to be the culprit as when it comes to hiring, it is often seen that recruiters often rely on their gut instincts and personal judgment of the candidate rather than any past pattern or pragmatic evidence. There is no denying that intuition is integral to the overall hiring process, but relying solely on it makes a lot of room for personal bias and subjectivity to creep in.  Hiring clouded by human emotions and sentiments can often costs organizations dearly as the right candidate for the right job is imperative for an organization to gain competitive advantage in the marketplace. However, as the importance of hiring the right talent comes into focus, HR department is increasingly making use of Analytics, and more specifically Predictive Analytics, to shore up their overall recruitment process.

What is Predictive Analytics?

Predictive Analytics is a branch of Progressive Analytics that makes use of extrapolations to predict future events that are not known.  And when we relate it to HR, it refers to recruiters predicting for possible candidates for a job vacancy. Predictive analytics makes use of many techniques like data mining, artificial intelligence, machine learning and statistics modelling to make future predictions by analysing the data at hand.

Benefits of Predictive Analytics for HR

Predictive analytics holds numerous benefits for recruiters. Some of these benefits are mentioned below:

Candidate segmentation and progressive profiling

Predictive analytics possesses the power of segmenting a slew of information collected from different social media platforms like LinkedIn to create a candidate’s profile which can be fine tuned further to determine the most apt candidate for the given vacancy.

Ability to forecast future trends

This is another major benefit of predictive analytics. Making use of powerful algorithms that take into account present job scenario, economic growth, unemployment rate, average earnings, gap between supply and demand among others, it allows organization to properly assess their future needs and requirement.

HR predictive Analytics course and certification from a premium quality online institute can help you bag responsible HR positions in different top level organizations. You can work as recruitment specialist, business HR managers, and L&D managers among others. Also, your career will grow faster in comparison to your colleagues and peers who do not possess knowledge of analytics.